We, at MMC®, understand that you are a savvy businessperson who already offers off-peak tee time specials like Twilight, Early Bird, and Senior rates to draw business during slow periods. However, the golfers who purchase those tee times are Core and Avid golfers. Simply put, neither are these players new to the game nor big spenders. The majority of facilities in the United States are selling less than 50% of their available inventory because there are only a finite number of Core and Avid golfers in any given market, and even fewer who are willing to play during off-peak hours. This inventory is time that can never be recovered and we all know, “time is money”.

MMC® uses qualitative data that has been filtered through a criteria-based Casual and Non-golfer profile to identify Casual and Non-golfers for your facility. Over the past 30 years, this consumer profile has been created and is updated as warranted. The data selection also enables us to make sure that the players we acquire match the ones you are currently serving. We interact with them in their preferred manner of communication before locking them into a long-term arrangement with your facility, giving you and your staff plenty of time to develop these relationships. The good news is, this is an untapped market; there are thousands of these potential players in any given market and the great news is, Casual and Non-golfers spend like one-day millionaires. This is the differentiating factor that sets MMC’s partnering golf facilities apart from their rivals and gives them a significant competitive advantage.

These players don’t detract from the experience of the current players and/or members, slow down play, or obstruct the normal course of business. They merely fill in the divots like a stream of water. They essentially take the tee times that nobody else wants.

Please note that when you work with MMC® to start your golfer acquisition campaign, you won’t have to pay anything upfront other than perhaps one to two hundred dollars to have a few banners and signs printed by a nearby printer. Every additional dollar must come directly from the campaign. You will never be required to pay for the campaign out of your own pocket. Clause 3 of our agreement contains this guarantee in writing.

Call our office today at 904-217-3762 or email Chuck at chuck@mmctoday.com and our team will do an in-depth market analysis for your facility absolutely free with no obligation or sales pitch. We will give you the data and facts and leave it up to you if you think it is a good fit for your business.