Integrated golf marketing communications is a topic that I have preached for 20 plus years. I have always believed that golf marketing and professional golf sales should be in the same house. You should always have golf marketing gurus and the golf course’s sales team working hand-in-hand. Golf marketing is simply selling to the masses while professional golf sales is selling one on one.
If your golf marketing team is not sharing with your golf sales team what the overall goal is of the golf marketing campaign, the message you want your brand to convey to the golfer, etc., then you are wasting time. You are spinning your wheels but you are never going to be successful because the message that your golf marketing campaign is projecting is the exact message your sales team should be presenting.
When you talk about integrated golf marketing communications, you are also speaking about your social media accounts, your newspaper ads, radio, your website, etc. All of these mediums must work as one. They must all be delivering the same message to maintain consistency.
You might want to go to our website and get our “Golf free download” (https://www.golfmarketingmmc.com/golf-course-marketing-free-download-registration/) which also has a form that talks about getting everybody on the same page within your golf course. You want to make sure everyone is conveying the same message whether it’s the general manager, the pro, the person at the front counter, the bookkeeper, etc.; everybody needs to be delivering the same message. But this doesn’t mean that the staff should act like robots. What I mean is, there is a message you want to get across to the golfer and you want that message to be consistent so all of the staff in the golf course should know exactly what message you want to convey. For example, does everyone know your mission statement, does everyone know the history of the golf property, does everyone know the direction the golf course is going, etc.
Consistency is the key in making this integrated golf marketing communication successful; inspect what you expect.
Start integrating your golf marketing communications and you will grow your golf course, the game and your golf career.
For more free tips on growing the game, increasing rounds through golf course marketing, golf marketing, golf course campaigns, golf campaigns, professional golf membership sales and advancing your golf career visit us today @ www.golfmarketingmmc.com or call 904-217-3762.