January 1, 2013

Some golf facilities foolishly think research and marketing is a waste of time and money. When you start thinking this way ask yourself a few questions:

1. If I’m wrong about the way I run my business, how much will it cost me?

2. How long can I afford to be wrong before I run out money?

3. Even if 50% of the time I am right, is that good enough to grow my business to the level I want?

4. Do I know exactly why prospects go to a competitor rather than to my facility?

Ask your members and prospects questions like:

• Are our membership rates fair for the product and service we provide?

• Which is more important to you… providing more value or better pricing?

• What can I do to gain your loyalty as a member?

• What are we doing right?

• What are we doing wrong?

Try to remember you’re the authority on ownership, entrepreneurship and golf; the member is the authority on being a member of your facility looking from the outside in.

MMC®, is a performance-based, data-driven golf marketing company that hits ‘em straight.

Thank you for partnering with MMC® in growing the game, your golf course and your golf career.


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