Event driven golf marketing (EDGM) is when an event (real or imagined) causes changes in a golfer’s individual needs and wants which affects their buying and spending habits.
The present economic climate is a perfect example to explore event driven golf marketing. You need to be able to engage the golfer on his or her level and understand their current situation. Everybody is having a hard time just paying their mortgage much less investing in a golf course membership.
What you have to do in this scenario is communicate with the golfer that you understand their present economic situation and the hardships they are going through. Let your golfers know you understand how difficult it is to afford another round of golf. Share with them your understanding of their difficulties and explain to them that this is why you have created this new golf package or this new golf product or golf service to fit their needs and still allow them to enjoy the game they love but be able to do it at a more affordable rate.
On the other hand, this does not mean you have to lower your golf rates. What this means is you have to think outside-the-box and make your new golf product or golf service more presentable. One of the reasons why MMC®’s Golf Cash Promotion (https://www.golfmarketingmmc.com/no-risk-self-funding-golf-marketing-campaigns/) is enormously successful is because we are able to design it to be extremely attractive to the golfer as well as being extremely profitable for the owner.
Be conscientious of current events and adapt your golf marketing accordingly and you will grow your golf course, the game and your golf career.
For more free tips on growing the game, increasing rounds through golf course marketing, golf marketing, golf course campaigns, golf campaigns, professional golf membership sales and advancing your golf career visit us today @ www.golfmarketingmmc.com or call 904-217-3762.