Golf Course Marketing and Brand Management

Establishing a good relationship with your target market is a very important element in the positioning of your brand and maintaining a desired reputation of your brand in the marketplace.

When it comes to brand management, most golf courses are confused as to who is responsible for this position. In reality, every person involved with your golf property is responsible for your brand management. The golf marketer is responsible for how your brand is communicated and perceived within the marketplace and your frontcounter person has just as much responsibility because they have the intangible part of brand marketing which is customer service.

Serving your golfers is the best way for you to project professionalism to your golfers; from answering their phone calls through assisting them when they come in to your golf course; this will help a lot in building the reputation of your brand. These are key components in brand management. It is not only the packaging of the golf marketing campaigns and the pricing structure but also taking time to understand how the golfer feels when he/she comes to your golf course. Is he/she being left alone to fend for himself/herself or is he/she given guidance and good service so that he/she feels very comfortable at your golf course and feels as though he/she is a very important member?

The best way to grow the game and grow your golf property is by making every golfer who comes into your golf facility feel like they are the most important person on earth. In fact they really are the most important person on earth the moment they set foot on your golf property because it is the customer who’s in front of you who will give you the opportunity to grow the game, grow your golf facility and grow your golf career.

For more free tips on growing the game, increasing rounds through golf course marketing, golf marketing, golf course campaigns, golf campaigns, professional golf membership sales and advancing your golf career visit us today @ or call 904-217-3762.


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