Golf Course Marketing Eighty-Twenty Principle

The eighty-twenty (80:20) principle is the situation in which a disproportionately small number (e.g., 20%) of salespeople, territories, products, employees, customers, etc., generate a disproportionately large amount (e.g., 80%) of a golf course’s sales or profits. This phenomenon can be identified and addressed by conducting a sales analysis and cost analysis within your own golf course.

Like most of the things I write about, I don’t remember where I learned the eighty-twenty principle. I didn’t start writing blogs until only a few months ago and I never thought I was going to be a writer, so unlike a lot of writers who write down where they read something and the author, publisher and everything else, I can’t do that because I just don’t remember those details. I simply take notes on the relative and pertinent information.

There are a few main people that I study all the time but other than that I have read thousands of books, listened to thousands of CD’s and tapes and I am constantly feeding my brain. I apologize to those authors, originators, publishers who came up with a lot of the stuff for not giving them the recognition but I don’t do it out of disrespect I simply just don’t remember.

These are just blogs of what I know, of what is in my head and I will just share with you what I remember about the 80:20 rule as well as the other subjects that I blog about.

I do understand and agree with the theory the 80% of the results come from 20% of the input. For example, I always heard that 80% of the wealth is owned by 20% of the population and 20% of the wealth is owned by 80% of the population. The 80:20 rule applies to a lot of things across the board when it comes to basic business principles.

For example, 80% of your rounds might be played by 20% of your golfers. The 80:20 rule really applies to a wide range of business related topics. One of the most important aspects of your business where the 80:20 rule applies is 80% of your productivity and/or output from your business comes from 20% of your employees. Always keep in mind the 80:20 rule is applicable in a lot of different areas of your business.

Understand 80% of your success is going to come from 20% of your golf marketing campaigns and by determining the productive golf marketing campaigns (the 20% that are working) you will grow your golf course, the game and your golf career.

For more free tips on growing the game, increasing rounds through golf course marketing, golf marketing, golf course campaigns, golf campaigns, professional golf membership sales and advancing your golf career visit us today @ or call 904-217-3762.


Leave a Reply

Your email address will not be published. Required fields are marked *