Image marketing (another form of branding) is focusing on enhancing the perceived image (value) of the golf course rather than promoting specific golf products and golf services.
As you know by now, MMC® specializes in raising revenue for golf courses. One of our programs is our Cash Promotion (https://www.golfmarketingmmc.com/no-risk-self-funding-golf-marketing-campaigns/). This promotion raises anywhere between $100,000 and $500,000 in just 60 to 90 days and increases rounds anywhere between 5,000 and 15,000 rounds per year. We designed this program to target the casual golfer.
One of the things that we strongly emphasize at the end of our promotion is for the golf property to start running image ads. The reason for this is, we want to build their perceived value within the marketplace and the key to start doing that is through image advertising.
Keep in mind, even if you are not running a promotion or not running a special campaign to raise revenue for your golf property you should take steps in raising awareness and building your image (your brand) within your community.
Most golf courses don’t realize the impact that consistent marketing has when it comes to name recognition and brand recognition within the golfing community until it’s too late. Every golfer should know your name and your image (your brand) within a 20 mile radius of your golf property.
A great way to accomplish this is through image marketing. Stop relying on the field of dreams and start facing reality. Get out from daydreaming and start marketing your golf course today. Do some image/branding ads, promotional ads or just a variety of marketing campaigns and make sure that no rock goes unturned when it comes to your golf course marketing.
The best place to start if things are going great and you don’t need to raise revenue or raise rounds, is simply facilitating image marketing for your golf course. Even if you do need to raise rounds and raise revenue you can always incorporate image marketing into those marketing campaigns; the bottom line is to start your golf course marketing today.
For more free tips on growing the game, increasing rounds through golf course marketing, golf marketing, golf course promotions, golf promotions, professional golf membership sales and advancing your golf career visit us today @ www.golfmarketingmmc.com or call 904-217-3762.