Golf Course Marketing: Objection

Objections are concerns or questions raised by a prospective golf member to a salesperson or golf membership director.

Overcoming objections is one of the fundamental tools anyone selling a golf course membership, golf course product and/or a golf course service must learn how to use.

Objections, as I said earlier, are concerns or questions relative to your golf course or golf course product and/or golf course services and are normally reasons why golfers can’t (or won’t) buy today.

There are several things to take into consideration when talking about objections. First of all, how do you overcome an objection, what technique will you use to overcome that objection, what will be your rebuttal to the objection, etc. There are numerous things that are going to come into play when it comes to overcoming objections.

A professional golf membership sales person and/or director should constantly be sharpening his or her tools. What I mean by this is that you should make a list of the host frequent objections that you receive on a daily basis as to what are the primary reasons (objections) the golfer is using to procrastinate from purchasing the golf course membership today.

The basic objections everyone must be aware of are, “I don’t have the time,” “I don’t have the money”, “let me speak to my spouse”, and “let me think about it”. These four objections are going to come up frequently.

These are basic objections and you should have at least 10 ways to overcome each of these objections. On MMC®’s website, we provide a free download ( which includes a worksheet that will help you overcome each one of these objections organically.

You won’t have to be a professional salesperson to be able to use this worksheet. All of the work is done for you and you will simply ask 10 basic questions that will provide you the necessary information to be able to overcome every objection presented to you.

For more free tips on growing the game, increasing rounds through golf course marketing, golf marketing, golf course campaigns, golf campaigns, professional golf membership sales and advancing your golf career visit us today @ or call 904-217-3762.


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