Golf Course Marketing: Real Life Marketing

Real-life marketing as defined by, primarily revolves around the application of a great deal of common-sense; dealing with a limited number of factors, in an environment of imperfect information and limited resources complicated by uncertainty and tight timescales. Use of classical marketing techniques, in these circumstances, is inevitably partial and uneven.

Real-life golf marketing is a component of marketing that you can incorporate when acquiring new golfers. There is a saying in marketing, “raw is real and real is raw”. When it comes to acquiring new golfers and you are targeting the average Joe, from middle-class and upper-middle-class, sometimes it is best to use real life marketing to get their attention and draw them into your golf course.

There is a portion of golfers out there who love all the fluff and gimmicks when it comes to looking for a golf course. But when you are dealing with the masses, the 80% of the population (or in our case we are looking for middle-class and upper-middle-class, the 40 percentile), we want to relate to them on their level.

We want to speak to them on their level and address matters that are important to them, e.g., the economy, convenience, commitment, loyalty, etc. These are all words that resonate with the average casual golfer. When you incorporate real life golf marketing into your marketing strategy, it gives you an opportunity to engage the average casual golfer.

A lot of golfers are tired of being promised the sun and moon, knowing very well that what they are going to get is completely different. But if you are straightforward with your golf marketing efforts and engage the golfer on their level with honesty, sincerity and real life benefits and reasons for joining your golf course today, you will grow your golf course, the game and your golf career.

For more free tips on growing the game, increasing rounds through golf course marketing, golf marketing, golf course campaigns, golf campaigns, professional golf membership sales and advancing your golf career visit us today @ or call 904-217-3762.


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