“The boiling frog story is a widespread anecdote describing a frog slowly being boiled alive. The premise is, if a frog is placed in boiling water, it will jump out, but if it is placed in cold water that is slowly heated, it will not perceive the danger and will wait to be cooked to death. This story is often used as a metaphor for the inability of people to react to significant changes that occur gradually. According to contemporary biologists, the premise of the story is not literally true; a frog submerged and gradually heated will jump out. However, some 19th-century experiments suggested the underlying premise is true, provided the heating is sufficiently gradual.
Is your golf course producing the revenue your owner(s) are expecting or are you waiting to be threatened with your job? Are you still hoping for a better year next year after slowly losing rounds over the past one, two, three or even four years? If you are seeing a decline in golf rounds, make no mistakes… you and your golf course are in a pot of slowly boiling water.
It’s easy to say “it will get better next season”; but the reality is, it probably won’t. Hoping for good weather and to get all of your golf outings in are the ingredients in the recipe for disaster and unemployment. As soon as you see a dip in golf rounds and golf revenue, start prospecting for new golfers.
Do not panic and start giving golf away through discounted tee times and third party vendors. There are numerous, affordable ways to prospect, like registration boxes, corporate telemarketing, email campaigns to your local businesses (you can get a free list from your Chamber of Commerce), buddy referral promotions, etc.
If you need some ideas on how to capture new golfers without any investment, other than the time it takes you to look us up on the web, go to www.golfmarketingmmc.com and click on the free download.
Don’t wait until you’re cooked before you get proactive and you will grow your golf course, the game and your golf career.
For more free tips on growing the game, increasing rounds through golf course marketing, golf marketing, golf course campaigns, golf campaigns, professional golf membership sales and advancing your golf career visit us today @ www.golfmarketingmmc.com or call 904-217-3762.