When launching a program, golf marketers often start with an idea of the profit they desire and ask themselves how many sales will it require to reach it. The target volume number is quantity of rounds, or golf memberships required to meet an earnings goal.
The target revenue (dollar amount) is the corresponding figure for dollar sales. Both of these metrics can be viewed as extensions of break-even analysis. Increasingly, golf marketers are expected to generate volumes that meet the target profits of their golf course. This will often require them to revise sales targets as prices, costs and goals change often. In short, this refers to how many sales it takes to breakeven and how many sales it takes you to get into your profit margin.
Every time you start a golf marketing program you must assess the cost in every aspect from man-hours, design and implementation, delivery systems and so on.
Everything must go into what it cost you to run the campaign and you want to be sure to consider every aspect as you lay out your golf marketing campaign. Once you know what the details are of the campaign from beginning to completion, you will know what it’s going to cost. Determine how many sales it is going to take to get you to your break-even point then how many sales does it take you to get into your profit margin.
These are enormously important numbers for your golf course owner and he/she is going to want them before ever approving the campaign. Owners always want to know the bottom-line (that’s how they became owners); what is his/her return on his/her investment (ROI). This is a number you must always keep your eye on.
Profit-based sales target marketing is making sure you never ever lose track of the bottom-line.
After you launch the campaign you have to monitor every information call, every golfer that comes into the golf course, etc., MMC® provides, on our website, a free download (https://www.golfmarketingmmc.com/golf-course-marketing-free-download-registration/) that has these tracking forms for you. It will help you find out how many calls you are getting, who are taking the calls, how well they are doing on handling the calls and getting the golfer into the golf ourse, etc. It is enormously advantageous for you to have this material because this will help you a lot when you are trying to figure out your profit-based sales target.
Learn the art of profit-based sales targeting golf marketing for your golf course and you will grow your golf course, the game and your golf career.
For more free tips on growing the game, increasing rounds through golf course marketing, golf marketing, golf course campaigns, golf campaigns, professional golf membership sales and advancing your golf career visit us today @ www.golfmarketingmmc.com or call 904-217-3762.