March 1, 2014

Golf Marketing Is like Compound Interest

Golf marketing campaigns gain momentum and build on the previous week just like compound interest builds on the previous week, month and year’s savings and/or investment. Knowing only half of the story when it comes to golf marketing is disastrous. Golf marketing campaigns require a “team” of marketing professionals who are up-to-par.

You should never let an amateur “hack at it” to see if he/she can get it close to the pin or “inside the leather”.

Let me give you an example:

Let’s say you and your buddy are playing a round of golf for a dollar per hole but are doubling the bet for every hole, i.e., the first hole is worth one dollar, the second is two dollars, the third is four dollars, and so on.

If you pull out half way you can win two hundred fifty-six dollars ($256).

Remember the first hole is worth one dollar ($1), the second is two dollars ($2), the third is four dollars ($4), the fourth is eight dollars($8), the fifth is sixteen dollars($16), the sixth is thirty-two dollars($32), the seventh is sixty-four dollars($64), the eighth is one hundred twenty-eight dollars($128) and the ninth is two hundred fifty-six dollars ($256).

But had you just played the back nine, you could have one hundred thirty-one thousand seventy-two dollars ($131,072).

The tenth hole was worth five hundred twelve dollars ($512), the eleventh was one thousand twenty-four dollars ($1,024), the twelfth was two thousand forty-eight dollars ($2,048), the thirteenth was four thousand ninety-six dollars ($4,096), the fourteenth was eight thousand one hundred ninety-two dollars ($8,192), the fifteenth was sixteen thousand three hundred eighty-four dollars ($16,384), the sixteenth was thirty-two thousand seven hundred sixty-eight dollars ($32,768), the seventeenth was sixty-five thousand five hundred thirty-six dollars ($65,536), and the eighteenth was one hundred thirty-one thousand seventy-two dollars ($131,072).

By going half way (or doing a half a job) you made $256; but if you went all the way you earned ($131,072).

Don’t let a nickel get in the way of a dollar; partner with a team of professionals who are qualified to achieve the desired result.

MMC®, is a performance-based, data-driven golf marketing company that hits ‘em straight.

Thank you for partnering with MMC® in growing the game, your golf course and your golf career.


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