Word-of-mouth golf marketing is one of the greatest forms of golf marketing your golf course could ever dream of when it comes to raising revenue, driving in new business, and capturing new golfers. It is the most credible form of golf marketing because you have satisfied golfers promoting and supporting your golf products and golf services. The only way you are going to get good word-of-mouth golf marketing is through excellent customer service. When golfers think of your golf course in a positive light, they want to tell other golfers all the good things about your golf property.
Word-of-mouth golf marketing can be a double edge sword as well if you are not doing a great job servicing your existing golfers. The word-of-mouth golf marketing may not be one of your likings if you are not servicing your golfers properly. It is imperative that you treat every golfer who comes into your golf course as if they are the most important person in the world. I can’t emphasize enough how important it is to treat each golfer with the utmost respect and courtesy because when somebody is coming to your golf course, they want to feel important, significant, valued and respected.
Word-of-mouth golf marketing can be the most profitable form of marketing ever known to man. It doesn’t cost anything but a few extra minutes of service when engaging your golfers. Always think that every time you engage the golfer, you are investing into future revenue, you are investing your time and your energy and it is going to pay dividends over the long haul.
The extra courtesy, customer service and respect you provide are going to get the golfer to talk about your golf course to other golfers in a positive light. They are going to be more convincing because they don’t work for the golf course, they don’t receive any commission and they have anything to gain by sharing their experience.
Promoting your golf facility through word-of-mouth golf marketing will make it easier for you to lock-up relationships with new golfers and you will grow your golf course, the game and your golf career.
For more free tips on growing the game, increasing rounds through golf course marketing, golf marketing, golf course campaigns, golf campaigns, professional golf membership sales and advancing your golf career visit us today @ www.golfmarketingmmc.com or call 904-217-3762.