“Double jeopardy” as defined by Wikipedia.org, is an empirical law in marketing where, with few exceptions, the lower market share brands in a market have both far fewer buyers in a time period and also lower brand loyalty.
Double jeopardy golf marketing could be considered triple threat golf marketing. Basically, this is what you do when you are trying to improve your status in the marketplace because at present you possibly have the least amount of golfers, the lowest green fees and have the least loyalty built within your brand.
This could be said for about 50% of the golf courses in the United States or even in the world. Every golf course is trying to increase rounds, raise revenue, and increase player retention. Double jeopardy golf marketing focuses primarily on building your golfer loyalty and increasing rounds for your golf course.
The best way to start this process is referring back to one of my previous blogs which is golf marketing analytics. You need to find out where your golf course stands in the marketplace and set a realistic goal to where you want to be after you have launched this kind of golf marketing campaign. Then you must design a game plan for your golf marketing efforts which is going to get you to your goal. Your sales acumen is going to be extremely important in this venture as well. If you are not well versed in professional golf sales, it is time to take a crash course.
I recommend in this scenario a “steady Eddie” golf marketing campaign strategy. This is a term I have coined because you need to start raising your rates slowly. You first need to make sure you have a surplus of golfers before you even think of raising your green fees, cart fees, etc. By facilitating “steady Eddie” golf marketing, you will build your brand within your community little by little. You didn’t get where you are today overnight and you definitely will not get to where you want to be overnight either. The key thing is to start your golf marketing today.
Start your Steady Eddie golf marketing campaigns today and you will grow your golf course, the game and your golf career.
For more free tips on growing the game, increasing rounds through golf course marketing, golf marketing, golf course campaigns, golf campaigns, professional golf membership sales and advancing your golf career visit us today @ www.golfmarketingmmc.com or call 904-217-3762.