Inbound golf marketing is another form of information golf marketing. What you are trying to do here is create as much content that you can put out into the public via social media, blogs, your website, etc., in order for the golfers to find you via the Internet. This is a great way to market golfers by using the Internet and get golfers to recognize your brand through information and education.
One of the things you can do is put together a webinar on the game of golf to draw interest for your golf course. You might want to do a monthly webinar to where you have different golf tips or you have different speakers who speak about improving the golfer’s game, etc., which is going to give content to the golfer. Yes in this case, you are giving away free information but in today’s society, with so much competition in the marketplace, if you don’t give something you are never going to get anything.
Nowadays, golfers don’t just believe what they hear. You must show and prove to the golfer that you know what you are talking about. You have to be able to produce the results before you ever gain their loyalty. The golfer wants to see you do it and then once you show them you can and you have a lot more to offer, and then you will start to capture their interests.
With inbound golf marketing, the key thing is content. Get as much content out there as possible within your market. Focus primarily using keywords that are targeting your market (golf, city, town, golf lessons, etc.) so you are able to capture a niche market. As they say, the riches are in the niches.
Start working on inbound golf marketing campaigns and you will grow your golf course, the game and your golf career.
For more free tips on growing the game, increasing rounds through golf course marketing, golf marketing, golf course campaigns, golf campaigns, professional golf membership sales and advancing your golf career visit us today @ www.golfmarketingmmc.com or call 904-217-3762.