Golf Course Marketing Opening Benefit Statement or OBS

According to, traditionally, an initial impact statement for sales people to use at first contact with prospect in writing, on the phone or face-to-face , the OBS generally encapsulates the likely strongest organizational benefit typically (or supposedly) derived by customers in the prospect’s sector, e.g., “Our customers in the clothing retail sector generally achieve 30-50% pilferage reduction when they install one of our Catch-A-Crook security systems…”

Designing an opening benefit statement when it comes to professional golf marketing and professional golf membership sales is important. Golfers are bombarded with advertisements and the statistics say on average, a golfer (consumer) is going to see at least 300 advertisements every day and will pay attention for only the first 30 seconds to each advertisement he/she will see or hear.

These statistics tell you, when it comes to your job as a professional golf marketer or professional golf membership salesperson, it is imperative you design an impressive opening benefit statement in order to get the golfer’s attention and keep it.

When you design a professional golf marketing campaign or professional golf membership sales presentation, you must convey in the first 30 seconds the best benefit the golfer can get for committing their loyalty to your golf course. Golfers have so many options of where to play their rounds and it is your responsibility to make sure they understand why they should play their rounds and commit their loyalty to your golf course.

Prepare a benefit opening statement which can immediately grab the attention of the golfer. Once you have the golfer’s attention, then you can easily engage them into a conversation as to why they have to make a buying decision today and commit their loyalty to your golf course.

Always remember the psychological triggers of the golfer when designing an opening benefit statement for your professional golf membership sales presentation and you will grow your golf course, the game and your golf career.

For more free tips on growing the game, increasing rounds through golf course marketing, golf marketing, golf course campaigns, golf campaigns, professional golf membership sales and advancing your golf career visit us today @ or call 904-217-3762.


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