Every nuance of service/customer service is unique and can never be repeated exactly. The reason why it is considered unique is because each time you render a service to your golfer, the delivery, action and approach are different. Your service will vary on every golfer you will be dealing with, but you have to make sure that you maintain consistency in the message of your brand you want to get across to your golf market through your customer service.
Service is a key component in building golf loyalty programs. Throughout my entire career, I have taught the importance of the three S’s in the golf business; sales, service and sanitation. Without a sale there will be no one to service but once you have done the proper research, marketing, and proper sales initiative to engage the golfer and draw them into your golf course, service will automatically come into play. You must create a service program that is far beyond what the golfer expects from his or her commitment to your golf course. Golf loyalty programs all begin with service and the more service you provide, the more golfers will pledge their loyalty to your golf course.
Service can also be sold as a separate entity within your profit centers. I am referencing the golf services that are not provided within your golf membership or golf package, e.g., golf lessons.
Everyone has a basic human need to feel important, significant, and respected. The best way to accomplish this goal of making the golfer feel these emotions is through customer service. The more unexpected customer service you provide, the easier it will be to get the golfer to commit their loyalty to your golf course.
Focus on customer service and you will grow your golf course, the game and your golf career.
For more free tips on growing the game, increasing rounds through golf course marketing, golf marketing, golf course campaigns, golf campaigns, professional golf membership sales and advancing your golf career visit us today @ www.golfmarketingmmc.com or call 904-217-3762.