I love topics like mirroring. Early in my career, I started studying the psychology of professional sales and one of the things I stumbled across was mirroring. I realized through practical experiences, prospective members tend to mirror some of my physical movements as I was speaking with them.
For example, when I would sit up straight, the prospective golf member in front of me would also sit up straight. If I leaned back in my chair, the prospective golf member would also lean back in his chair. If I crossed my legs, the prospective golf member would cross his/her legs. This doesn’t happen all the time, but does happen frequently enough to be considered as a possible arrow in your golf marketing and sales quiver.
Not only will the prospective golf member mirror your unconscious movements, you can now move into a conscious state in order to get the golfer to mirror physical movements and speech in a way that leads them toward making a buying decision today.
For example, one of the things you want to avoid at all cost is crossing your arms during a professional golf membership sales presentation. The reason is because crossed arms leads to golfers being withdrawn. You always want to present yourself with open arms so if your prospective golf member mirrors your images, he/she will mirror positive movements from you that will lead to positive reactions from them.
You can also mirror the prospective golf member’s speech patterns and vocabulary. Most of the golfers that you present are going to have a consistent way of speaking. For example, they might use the words excellent, superb, fantastic, etc. These are power words that are ingrained into their vocabulary, so you want to be aware of the common verbiage your prospective golf member is using and you want to meet him/her on his/her level.
People like people who are like them. You can use this technique as a powerful tool to acquire new golfers for your golf course. By learning how to master the art of mirroring, you will be able to grow your golf course, the game and your golf career.
For more free tips on growing the game, increasing rounds through golf course marketing, golf marketing, golf course campaigns, golf campaigns, professional golf membership sales and advancing your golf career visit us today @ www.golfmarketingmmc.com or call 904-217-3762.