Marketing analytics are extremely important; they let you know where your golf course stands in the marketplace and where your golf course is going. Every golf course has golf marketing and advertising goals. You have a budget set forth for your golf marketing and golf advertising for the year and have a projected income that you expect to reach from your investment. Marketing analytics is the perfect way to be able to gauge where you are.
One great example of marketing analytics is Google analytics. If you have a website, you can go into Google analytics and register your domain name. After doing so, you can find out how many people are visiting your website every day. Google analytics will provide the basic analytics on your website, e.g., how many people visited your site, how many unique visits you have, how many pages your visitors viewed, which are the most viewed page(s) on your website, how long your visitors stay on your website, what search engine is most used by the visitors of your website, what state or city your visitors are coming from, etc. You will want to know all of this information so that you can improve your golf marketing efforts in the future.
Through golf marketing analytics, you will know which medium of your golf marketing efforts are doing great and which medium of your golf marketing needs improvement. For example, by using Google analytics, if your golf blog page on your website has more viewers than the rest of the other pages, you will know you have to continue putting out great golf blogs in order to keep the golfers coming back to your website. This will also let you know that you need to improve the other pages on your website by adding more information and content valuable to the golfer. Maximizing the use of golf marketing analytics can improve your golf marketing efforts, therefor, improve your brand.
I have said time and time again, numbers never lie. Golf marketing analytics give you the necessary numbers you need so you can improve your golf marketing efforts and advance your golf career.
Start getting analytics on your golf marketing and you will grow your golf course, the game and your golf career.
For more free tips on growing the game, increasing rounds through golf course marketing, golf marketing, golf course campaigns, golf campaigns, professional golf membership sales and advancing your golf career visit us today @ www.golfmarketingmmc.com or call 904-217-3762.