“Brand language” as defined by Wikipedia.org, is the body of words, phrases, and terms that an organization uses to describe its purpose or in reference to its products. Brand language is used in marketing to help consumers connect specific words or ideas to specific companies or products. When developing a brand language, word choice and tone are the two fundamental components. Word choice is the vocabulary that is used in the marketing or advertising, while tone refers to the attitude of the advertisement. Tone is not limited to language; it can also be incorporated through visual elements as well as delivery.
Start thinking of some buzzwords, keywords or phrases you know is going to connect with your local golfers. Think of your golf market; think of some of the characteristics you would love to know about a golf property or your future golfing home if you were in the golfer’s shoes. Think of things that would attract you. Think of emotional words that would trigger your positive emotions and incorporate them into your golf marketing and golf advertising.
You want to make sure that your golfers and your community are going to associate nothing but good feelings and positive emotions towards your golf property and it is up to you to assure this through your golf marketing. You can do this with just simple little phrases like MMC® does with our own golf marketing campaigns to attract new clients. We made sure, growing the game, growing your golf property and growing your golf career are all keywords that emphasize the meaning of what we do through our golf marketing campaigns for our clients.
Find keywords that are going to get across what your golf property wants to communicate to the golfer. Also, think of keywords you want people to associate to your brand when it comes to your golf products and your golf services that meet the golfer’s emotional needs.
Incorporate brand language into your golf marketing campaigns and you will grow your golf course, the game and your golf career.
For more free tips on growing the game, increasing rounds through golf course marketing, golf marketing, golf course campaigns, golf campaigns, professional golf membership sales and advancing your golf career visit us today @ www.golfmarketingmmc.com or call 904-217-3762.