Golf Marketing Quality Assurance

Quality assurance as defined by refers to the engineering activities implemented in a quality system so that requirements for a product or service will be fulfilled. It is the systematic measurement, comparison with a standard, monitoring of processes and an associated feedback loop that confers error prevention. This can be contrasted with quality control, which is focused on process outputs.

Wow, Wikipedia really went into depth for quality assurance. The bottom-line, quality assurance is about doing what you say you are going to do. Make sure you provide the golf product that you are saying you are going to provide, you extend excellent customer service, you make sure that you take care of the golf property, you make sure that you give a valuable golf product and/or golf service that is worthy of the golfer’s money.

Quality assurance is making the simple things the very best for every golfer who comes into your golf course. Simple things like when the golfer arrives and goes into the restaurant to buy a cheese burger, make sure that the cheeseburger is the best cheeseburger you could possibly serve for the price, make sure the course is in a really good condition, the golf property is clean, etc. When a golfer comes into your golf course and they feel welcome and comfortable, that is quality assurance.

Quality assurance is making sure that your golfers are going to get the very best quality and value available for their dollar.

I like to relate everything to golf marketing and when it comes to quality assurance you want to incorporate quality service into your brand.

Make sure your management and staff are checking everything going on within the golf property to make sure that you are providing the best service possible and the Pro is taking time to inspect what he expects from his staff so when the golfer comes into the golf course, they are assured the best quality service possible.

For more free tips on growing the game, increasing rounds through golf course marketing, golf marketing, golf course campaigns, golf campaigns, professional golf membership sales and advancing your golf career visit us today @ or call 904-217-3762.


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