According to www.about.com, DAGMAR is a process of establishing goals for an advertising campaign such that it is possible to determine whether or not the goals have been met. It stands for Defining Advertising Goals for Measured Advertising Results.
DAGMAR is a system of checks and balances in which you can determine the success of your golf marketing efforts. Before you even start to launch a golf marketing campaign, you must first set your goals and know what your desired results are. This can be numerous things but list down at least the top 5 of your desired results and start designing your golf marketing campaign around these desired results.
The success of golf marketing campaigns is often gauged solely on the financial gain or the return on investment (ROI). But this is not always the objective of the golf marketing campaign. The objective of the golf marketing campaign might be community relations, branding, awareness, etc.
The first place to start is to always ask yourself the questions, “Why are we launching this golf marketing campaign?”, “What is (are) our desired result(s)?”, “Are we wanting to build the brand of the golf club or wanting to acquire new golfers?” , “Are we wanting to announce our golf course grand opening?”, “Are we wanting to announce the reopening of our restaurant and banquet facility?”, “What is the goal and the desired result that we are trying to achieve in launching this golf marketing campaign?” and so on.
Once you launch your golf marketing campaign, use this system as a way to determine how effective your marketing efforts have been. Did the golf marketing campaign accomplish your desired result? Has your golf club been presented in the right light? Did you meet your financial goal?
Incorporate the DAGMAR system into measuring the effectiveness of your golf marketing efforts and you will grow your golf course, the game and your golf career.
For more free tips on growing the game, increasing rounds through golf course marketing, golf marketing, golf course campaigns, golf campaigns, professional golf membership sales and advancing your golf career visit us today @ www.golfmarketingmmc.com or call 904-217-3762.