Golf marketing motivation is really a very controversial topic because a lot of people feel that you can only be motivated by yourself. Motivation is an internal thing as opposed to an external thing but there are many ways to motivate people to make a decision or to at least take a look at your golf product and/or golf service.
Motivation is very important to get people to get up off their butts and get them into the golf course. In our position, as golf marketers, we want to motivate the golfer to come to our golf property as opposed to going to our competitor’s golf course.
Motivating golfers through your golf marketing is not very difficult. Just focus on what is the desired end result, e.g., capturing the desire of the golfer to make a golf purchase of either a golf membership or to purchase golf products and/or golf services.
It is easy to engage the golfer and start a conversation with a goal to motivate them to choose your golf facility. I say this is easy for golf marketing professionals who have done this for many years; but when you are trying to do this for the first, second, third, fourth, or even 100 times, it can be challenging.
The key thing is always focus on what it is the golfer wants. Keep in mind and you will be able to motivate the golfer to come to your golf course. Motivation is just thinking about what motivates you to pull your golf courses out of the closet and get geared up for the season. Think of the things that motivate you, maybe the love of the game, maybe it’s the quality time with your buddies, etc. There are a certain percentage of the population out there that has the same motivating triggers as you have. Think about what it takes to motivate you to get to the golf course and use that as your starting point to motivate other golfers.
When you learn how to use motivation in your golf marketing, you will grow your golf course, the game and your golf career.
For more free tips on growing the game, increasing rounds through golf course marketing, golf marketing, golf course campaigns, golf campaigns, professional golf membership sales and advancing your golf career visit us today @ www.golfmarketingmmc.com or call 904-217-3762.