According to businessdictionary.com, middle of the road marketing is an expression that refers to businesses that target customers in the median range of income or spending tendencies or focus on delivering a level of quality between high and low level in order to capture the broadest possible market segment. The middle-of-the-road strategy sometimes produces good results, but may also lose ground to competitors selling to niche markets.
Again, it is important to emphasize that each golf course is a case-to-case study. But in a lot of cases, middle-of-the-road golf marketing is applicable just like in niche golf marketing wherein you are marketing to a given profile, e.g., marketing to the higher-end consumer.
Middle-of-the-road golf marketing is almost the same as niche golf marketing, but this type of golf marketing, in my opinion, is going for the middle class and upper middle-class golfers. This is a perfect golf marketing strategy for the middle-of-the-road golf courses that are charging anywhere between $25 and $75 for green fees.
Middle-of-the-road golf marketing helps you profile your golfer a little better. Knowing the income and age bracket of the golfers you are looking to target gives you a better understanding of the demographic of your target market.
Even if you are not a golf course with a higher price point, you can design some golf marketing strategies that will bring in the middle-of-the-road golf market. Set up different programs to engage middle class and upper middle-class golfers, whether it’s a golf tournament or just a simple visit to your restaurant, etc.
There are lots of different strategies you can build around a middle-of-the-road golf marketing campaign. The idea is to get new golfers for the golf course.
If you fall within that range that allows you to target the middle-of-the-road golf market, it opens up your target area to a much larger audience, therefore, putting you in a much stronger position to capture more golfers to help you grow your golf course, the game and your golf career.
For more free tips on growing the game, increasing rounds through golf course marketing, golf marketing, golf course campaigns, golf campaigns, professional golf membership sales and advancing your golf career visit us today @ www.golfmarketingmmc.com or call 904-217-3762.