Multivariate Testing Golf Course Marketing

According to, multivariate testing is a method in marketing research where multiple variables in a control scenario are simultaneously changed and the ensuing alternate strategies tested in order to improve the effectiveness of the final marketing strategy.

Above is a basic description of what multivariate testing is. Multivariate testing is testing out golf marketing strategies in a given scenario. Marketing research is probably one of the most valuable tools you can have in the golf industry. When you talk to golf course owners, a lot of them are unaware of the tremendous value of marketing research. Golf marketing research will contribute to the return on your investment.

Launch mini-versions of your marketing campaign and test it in scenarios that are controlled. By using different variables to create the best marketing strategy, you are able to eliminate wasteful spending. The nice thing about MMC® is that we provide all of the market research for our client’s golf courses at our cost. This is why when we say we are a performance-based golfer acquisition company specializing in no-risk/self-funding golf marketing campaigns, we are not exaggerating.

MMC® has been conducting research for the golf industry since 2000 which started five years before we launched our first golfer acquisition program. That first program raised $330,000 in cash in the middle of winter when no one hit a golf ball for at least two months. We were only able to do this because of the various marketing research we had conducted including multivariate testing.

By conducting marketing research, knowing your demographics, knowing your geographical area around your golf course and by incorporating some multivariate testing, you will grow your golf course, the game and your golf career.

For more free tips on growing the game, increasing rounds through golf course marketing, golf marketing, golf course campaigns, golf campaigns, professional golf membership sales and advancing your golf career visit us today @ or call 904-217-3762.


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